As part of research and planning, we as a class viewed six of last years year 13 teaser trailers. From watching them, I was able to notice the strengths and weaknesses each had in my opinion, and commented on three very different ones.
'Judas Kiss' is of a crime genre and appeared to fail in its primary function as a teaser, resulting in having no desire to further watch. This was due to lack of appeal as little was provided; nothing on characters appearance or person and it doesn't entice viewers into the exciting moments in film. The only source of information provided was through the use of titles. The location was also not varied, but filmed in Liverpool street station and on a train. However, the train can be interpreted as a symbol for running away which connects with the genre. The fact that the character, who we do not see uses point of views shots gives the idea of being cautious of the surroundings, not being seen. The soundtrack is another feature reflecting the genre as it is fast, with a synergy of the train.
Another teaser viewed was named 'Finding him' which unlike 'Judas Kiss' gave away the right amount, but it could be argued too much was shown, especially through the titles revealing too much of the plot. The voice over of the protagonist reading the letter, although effective in relation to the shots displayed, is commonly used in extended trailers so revealed too much on the characters situation. The writing on the letter was also neatly written which isn't as effective as it could have been. Messy jilted handwriting would have reflected the characters state. However, there was a good range of shots although some editing was too long, the prime one being of the girl looking into the mirror. As the music became faster so did the editing possibly as a build up to the climax, causing earlier suspense. Other shots such as the train are unclear which may tease some viewers or confuse them. It is only having read the plot that we become aware of the significance of it.
A final teaser viewed was 'Glass Surface'. It's overall feeling was more of a trailer as oppose to the brief of a teaser as although there was lack of variety, the titles gave away the plot simply- a woman's struggle turning into addiction. She appears frustrated from work given by the symbol of a calculator which results in her drinking alcohol. However, the lighting from the lamp working nicely, using relative lighting in correlation to the shots. The soundtrack was also extremely dramatic, music we as viewers would expect to hear in big gross movies such as 'Avatar'. To some viewers to may be commented that it reflects the severity of her addiction and the huge impacts it has on her life. The final element in the teaser I noticed was of the font. Although the film is featured on a female character, the flowery font appeared more associated with a chick flick genre as the shots and music shown were more intense in comparison. The character acting was well done, making the intensity appear more realistic and relative to the audience.
Watching last years teasers gave me a broader idea on the conventions of a teaser and typical mistakes made which are more commonly used within a trailer. There mistakes influenced to make sure the brief is met,raising more questions than answers.
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