Releasing a teaser trailer in the marketing process teasers the public through displaying a 'sneak preview' as to what the content on the film may be about. Viewers then become curious as they are eager in watching the entire film rather than left viewing the shots as a mystery.
The first shot which appears on screen is a close-up on the villains eyes which cause an uncomfortable feeling immediately due to the abnormality of them being white washed on an extremely pale complexion. This 'look' is conventional on many horror villains, one being the grudge who shares similarities. The eyes appear as if they are watching viewers, making them feel as if they are part of the unknown horror. The following shot from the eyes is a rather grotesque close-up on the villains mouth frothing, with an evil smile, commonly done by villains such as the joker from 'The Dark Knight'. Viewers sense this villain is confidently cunning with a destructive plan in store. The titles 'His mind is their prison' which appear over both shots relate to this idea, and clue viewers into the assumption of there being a capture by him, imprisoning his victims. As this plot idea given seems an emotionally disturbing storyline appeals more so to my direct audience group who are educated and willing to observe the twists that occur against their expectations. Others of both sexes and all ages who are attracted to this disturbance are also appealed to watching the movie on its release.
The shot of the villains feet, covered in both dirt and blood walking slowly towards the camera, further makes viewers feel part of the horror as if he is coming to get them. The technique entices viewers to the action taking place as they are excited from the thrill of being afraid.
Just as the feet are up to the point of the camera, there is a sudden shot change onto the victim Emily's back. Through the use of editing, we are then exposed to her crawling along the ground in the dark which raises questions; who is she? why is she pulling herself across the concrete?
After the slower build-up, the pace fastens slightly to a series of repeated shots on the villains eyes to a variety of sneak preview shots in between. The series of shots are visually memorable due to them being such a strong image. Viewers gather that the eyes moving edge to edge co-link with the plot and suggests that he may be searching for specific targets or raise the idea that he is looking for you! In many horror teaser trailers, a repeated image is a deliberate form used in order to make the film more recognisable to viewers when seeing the next stage of marketing.
The shots displayed in between the series of the villains eyes are conventional to the genre. Several are of one of the victims named Charlie, whom is tied up to a chair in an un-kept room; shouting for help behind her taped mouth while appearing afraid. Although knowing nothing about the character, viewers sense she plays the damsel in distress in which we feel sympathetic towards her. The feel of different emotions in which viewers have during the teaser create an understanding of the film and persuades them to discover more about the situation through watching the entire film. Like Emily, the editing technique used on Charlie whereby the shaking of her head brings the shot from a medium to a close-up allows viewers to see a preview of the state she is in; smudged make-up, blood smeared on her face along with understanding of her full capture with her mouth and neck ties up along with other parts of her body. Viewers are further able to get a sense of the situation she may be in through the point of view shot of the villain coming towards her whilst she is screaming, yet the sudden shot change teasers viewers as they do not find out what next happens. the final shot we see of the victim is of her behind a glass door silently screaming with blood smeared down the front of it. The follow up of shots on her keep the outcome a mystery as viewers are unaware of any relation to this girl.
Between the repeated shots on the villains eyes is, one shot includes a paralysed hand in which is holding a rosary with blood and scratches covered on the skin. The shot itself is ambiguous as viewers are un-clued to who's it is, or why the lower arm and hand is in the state it is in. Viewers come up with various answers to who the hand belongs to; the villain, the victims, or hidden characters. the element of tease encourages viewers to watch the film upon its release to discover the hidden facts.
The final shot exposed to viewers is a preview of the villains entire face which is visually horrifying. The way in which it moves forward extremely fast and then out of the camera view is unease, and yet another aspect making viewers feel as though the villain is coming at them. The second in which the villains face is viewable triggers a fear to what is next to come however we are teased by the sudden exit.
Not only do the shots abide to he rules of horror and build-up to tease but the background music in which follows each shot is horrifying to listen to. The collaboration of different sounds work well together in sync with the shots displayed. Examples include: the heavy breathing over the footsteps displayed, the screaming following on from the character screaming as well as the the words 'Halloween horror' said just being the 'This Halloween' title is displayed at the end. The deep red colour of the title as well as the final title 'Fearane' applies to the genre and a associated colours to horror; denoting blood, death and gore.
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