As 'Fearane' is an independent film, I felt that 'Sight & Sound' magazine was the overall most suitable magazine to use as the final stage of the marketing process. My target audience being typical readers of the magazine would therefore appreciate the artistic value of the film and its plot dealing with a realistic situation in which both themselves and younger generations face in the world today.
When creating the poster, I wanted to put special focus onto the central image which is commonly done throughout every issue of the 'Sight and Sound' magazine. As it is placed coming from the bottom of the cover is also typically done on this specific magazine, an example being on July 09's cover featuring 'Inglorious Bastard'. The image is of the two characters Charlie and Emily who play the role of antagonist Fearane's victims. I chose this particular image for variation, due to the film poster focusing more on the character of Fearane and his image. As they are in costume provides an insight to the audience as to what they look like yet their blank expressions do not clue viewers into the personality's they play. To those who previously viewed the teaser trailer would recognise different aspects on the image. These include the rosary in which one shot displays a paralysed hand clenching onto the item and another of Charlie's overview; a series of shots displaying her entrapped and crying out for help behind the tape covering her mouth. As both characters are covered in blood and have smudged make-up on the poster denote they have been crying and suffering physical pain which are factors present in the film. Although not recognising their persons, viewers sense their roles being ill-treated. Throughout horror, the use of blood and unkept appearances is common which is why i put emphasis on these aspects which we as as educated audience can relate to.
The background in which the characters are appearing out of is black, a colour which denotes darkness and the night. This exhibits the overall tone of the film; viewers get a feel of the horror within without having yet watched it. I deliberately chose to use the tones of black and red to relate to the genre and successfully make it appear horrifying to serve the viewers expectations.
I chose to place the title of 'Fearane' and cover line 'interview with grace thurlow and philippa davis' and ':number one halloween independent film' at the bottom so the cover doesn't appear as if it were a film poster. As they are in a red font colour follows the colour scheme throughout and denotes blood, danger and death. I chose to feature the two protagonists having being interviewed as target readers of the magazine whom are also my target audience enjoy long ready articles to find out more on up-coming and recently released films. As the text ':number one halloween independent film' is on the cover promotes the film and lures viewers into seeing this must-see film. The more cover lines on 'Fearane' make a stronger focus on this film as oppose to the over plus topics listed.
The 'plus' text is in a bold red font, not only to follow the consistent colour scheme but for the attention of the readers to be able to see what else the magazine consists of so they purchase the issue. However, these cover lines in which the magazine also features are in a white font but for deliberate effect as it separates these various topics from the 'Fearane' horror film. The topics focus on different aspects of film in the media; from an review of a film to a report on set for variation. Not only this, but the text 'every new film reviewed' is in a circle underneath which emphasises the amount the magazine preserves.
No comments:
Post a Comment