Evaluation: question 1
View more presentations from Amber Wheatley.
Friday, 8 April 2011
Monday, 4 April 2011
Fearane teaser trailer
Releasing a teaser trailer in the marketing process teasers the public through displaying a 'sneak preview' as to what the content on the film may be about. Viewers then become curious as they are eager in watching the entire film rather than left viewing the shots as a mystery.
The first shot which appears on screen is a close-up on the villains eyes which cause an uncomfortable feeling immediately due to the abnormality of them being white washed on an extremely pale complexion. This 'look' is conventional on many horror villains, one being the grudge who shares similarities. The eyes appear as if they are watching viewers, making them feel as if they are part of the unknown horror. The following shot from the eyes is a rather grotesque close-up on the villains mouth frothing, with an evil smile, commonly done by villains such as the joker from 'The Dark Knight'. Viewers sense this villain is confidently cunning with a destructive plan in store. The titles 'His mind is their prison' which appear over both shots relate to this idea, and clue viewers into the assumption of there being a capture by him, imprisoning his victims. As this plot idea given seems an emotionally disturbing storyline appeals more so to my direct audience group who are educated and willing to observe the twists that occur against their expectations. Others of both sexes and all ages who are attracted to this disturbance are also appealed to watching the movie on its release.
The shot of the villains feet, covered in both dirt and blood walking slowly towards the camera, further makes viewers feel part of the horror as if he is coming to get them. The technique entices viewers to the action taking place as they are excited from the thrill of being afraid.
Just as the feet are up to the point of the camera, there is a sudden shot change onto the victim Emily's back. Through the use of editing, we are then exposed to her crawling along the ground in the dark which raises questions; who is she? why is she pulling herself across the concrete?
After the slower build-up, the pace fastens slightly to a series of repeated shots on the villains eyes to a variety of sneak preview shots in between. The series of shots are visually memorable due to them being such a strong image. Viewers gather that the eyes moving edge to edge co-link with the plot and suggests that he may be searching for specific targets or raise the idea that he is looking for you! In many horror teaser trailers, a repeated image is a deliberate form used in order to make the film more recognisable to viewers when seeing the next stage of marketing.
The shots displayed in between the series of the villains eyes are conventional to the genre. Several are of one of the victims named Charlie, whom is tied up to a chair in an un-kept room; shouting for help behind her taped mouth while appearing afraid. Although knowing nothing about the character, viewers sense she plays the damsel in distress in which we feel sympathetic towards her. The feel of different emotions in which viewers have during the teaser create an understanding of the film and persuades them to discover more about the situation through watching the entire film. Like Emily, the editing technique used on Charlie whereby the shaking of her head brings the shot from a medium to a close-up allows viewers to see a preview of the state she is in; smudged make-up, blood smeared on her face along with understanding of her full capture with her mouth and neck ties up along with other parts of her body. Viewers are further able to get a sense of the situation she may be in through the point of view shot of the villain coming towards her whilst she is screaming, yet the sudden shot change teasers viewers as they do not find out what next happens. the final shot we see of the victim is of her behind a glass door silently screaming with blood smeared down the front of it. The follow up of shots on her keep the outcome a mystery as viewers are unaware of any relation to this girl.
Between the repeated shots on the villains eyes is, one shot includes a paralysed hand in which is holding a rosary with blood and scratches covered on the skin. The shot itself is ambiguous as viewers are un-clued to who's it is, or why the lower arm and hand is in the state it is in. Viewers come up with various answers to who the hand belongs to; the villain, the victims, or hidden characters. the element of tease encourages viewers to watch the film upon its release to discover the hidden facts.
The final shot exposed to viewers is a preview of the villains entire face which is visually horrifying. The way in which it moves forward extremely fast and then out of the camera view is unease, and yet another aspect making viewers feel as though the villain is coming at them. The second in which the villains face is viewable triggers a fear to what is next to come however we are teased by the sudden exit.
Not only do the shots abide to he rules of horror and build-up to tease but the background music in which follows each shot is horrifying to listen to. The collaboration of different sounds work well together in sync with the shots displayed. Examples include: the heavy breathing over the footsteps displayed, the screaming following on from the character screaming as well as the the words 'Halloween horror' said just being the 'This Halloween' title is displayed at the end. The deep red colour of the title as well as the final title 'Fearane' applies to the genre and a associated colours to horror; denoting blood, death and gore.
Wednesday, 9 March 2011
Analysis of 'Fearane' magazine cover
As 'Fearane' is an independent film, I felt that 'Sight & Sound' magazine was the overall most suitable magazine to use as the final stage of the marketing process. My target audience being typical readers of the magazine would therefore appreciate the artistic value of the film and its plot dealing with a realistic situation in which both themselves and younger generations face in the world today.
When creating the poster, I wanted to put special focus onto the central image which is commonly done throughout every issue of the 'Sight and Sound' magazine. As it is placed coming from the bottom of the cover is also typically done on this specific magazine, an example being on July 09's cover featuring 'Inglorious Bastard'. The image is of the two characters Charlie and Emily who play the role of antagonist Fearane's victims. I chose this particular image for variation, due to the film poster focusing more on the character of Fearane and his image. As they are in costume provides an insight to the audience as to what they look like yet their blank expressions do not clue viewers into the personality's they play. To those who previously viewed the teaser trailer would recognise different aspects on the image. These include the rosary in which one shot displays a paralysed hand clenching onto the item and another of Charlie's overview; a series of shots displaying her entrapped and crying out for help behind the tape covering her mouth. As both characters are covered in blood and have smudged make-up on the poster denote they have been crying and suffering physical pain which are factors present in the film. Although not recognising their persons, viewers sense their roles being ill-treated. Throughout horror, the use of blood and unkept appearances is common which is why i put emphasis on these aspects which we as as educated audience can relate to.
The background in which the characters are appearing out of is black, a colour which denotes darkness and the night. This exhibits the overall tone of the film; viewers get a feel of the horror within without having yet watched it. I deliberately chose to use the tones of black and red to relate to the genre and successfully make it appear horrifying to serve the viewers expectations.
I chose to place the title of 'Fearane' and cover line 'interview with grace thurlow and philippa davis' and ':number one halloween independent film' at the bottom so the cover doesn't appear as if it were a film poster. As they are in a red font colour follows the colour scheme throughout and denotes blood, danger and death. I chose to feature the two protagonists having being interviewed as target readers of the magazine whom are also my target audience enjoy long ready articles to find out more on up-coming and recently released films. As the text ':number one halloween independent film' is on the cover promotes the film and lures viewers into seeing this must-see film. The more cover lines on 'Fearane' make a stronger focus on this film as oppose to the over plus topics listed.
The 'plus' text is in a bold red font, not only to follow the consistent colour scheme but for the attention of the readers to be able to see what else the magazine consists of so they purchase the issue. However, these cover lines in which the magazine also features are in a white font but for deliberate effect as it separates these various topics from the 'Fearane' horror film. The topics focus on different aspects of film in the media; from an review of a film to a report on set for variation. Not only this, but the text 'every new film reviewed' is in a circle underneath which emphasises the amount the magazine preserves.
Friday, 18 February 2011
Analysis of 'Fearane' teaser poster
When Starting on my teaser film poster, I viewed many others beforehand whereby I took influence from 'The Grudge 2' film poster as its connotations successfully fitted in with the genre of horror, appearing appealing to its viewers.
I feel the image on a film poster is what immediately grabs the viewers attention as such an image engraves into their minds and is unforgettable. It is what viewers remember when seeing the next stage of marketing which is generally a teaser trailer. My central image of Fearane is dark and haunting, due to his head appearing out of the darkness. His intense facial features is what largely contributes to the horrific outview of the poster. Although his hair is unclear to see due to it blending into the background, as it half covers the villains eyes which are downwards looking up appears as though he is watching passers. The unusual colour of them being white washed is yet another element which successfully makes the eyes look horrifying, as its abnormality is unease and uncomfortable to view. Another facial feature that denotes the idea of horror is of the presentation of Fearane's mouth. His teeth which viewers can vaguely see appear dirty, reflecting the unkept state of the character in the film. As the appearance of his mouth is red with a trail of blood down his chin is a convention typical throughout horror. The colour red and blood denotes the idea of danger and death which are elements present in the film of 'Fearnane'.
Above the central image is a background image, contrasting to the continuous darkness spreading across the poster. The grey musty colours are of the ruined ceiling which is the prime location of the abandoned room in which the victims of Charlie and Emily are enclosed in. Fearane's left hand holding the ceiling in the background of the poster symbolises that the location is a place he is authorial and in control of and that his presentation reflects the place in which he inhabits. As an educated audience, we are aware that the antagonist in horror and the location combined together is to an extent what can make the film more disturbing as it is the mise en scene and human villain which makes the horror more realistic and I originally aimed to make this come across on my teaser poster.
Both the title 'Fearane' and tag line 'His mind is their prison' are both in the colour deep red which is a convention I follow throughout the different aspects displayed on the poster. All denote the same meaning which strongly indicates to viewers the type of horror 'Fearane' is all about.
The age rating '18' is a further clue to the extent of horror in 'Fearane' as this age rating vindicates the amount of gore and violence present in a film. Nowadays, people are more interested in horror films with this age rating as they want to be scared as the prospect of being afraid is exciting. My horror movie is based around realistic settings and situations which can happen to anybody and this is what lovers of horror are looking for.
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