Friday 18 February 2011

Analysis of 'Fearane' teaser poster


When Starting on my teaser film poster, I viewed many others beforehand whereby I took influence from 'The Grudge 2' film poster as its connotations successfully fitted in with the genre of horror, appearing appealing to its viewers.

I feel the image on a film poster is what immediately grabs the viewers attention as such an image engraves into their minds and is unforgettable. It is what viewers remember when seeing the next stage of marketing which is generally a teaser trailer. My central image of Fearane is dark and haunting, due to his head appearing out of the darkness. His intense facial features is what largely contributes to the horrific outview of the poster. Although his hair is unclear to see due to it blending into the background, as it half covers the villains eyes which are downwards looking up appears as though he is watching passers. The unusual colour of them being white washed is yet another element which successfully makes the eyes look horrifying, as its abnormality is unease and uncomfortable to view. Another facial feature that denotes the idea of horror is of the presentation of Fearane's mouth. His teeth which viewers can vaguely see appear dirty, reflecting the unkept state of the character in the film. As the appearance of his mouth is red with a trail of blood down his chin is a convention typical throughout horror. The colour red and blood denotes the idea of danger and death which are elements present in the film of 'Fearnane'.
Above the central image is a background image, contrasting to the continuous darkness spreading across the poster. The grey musty colours are of the ruined ceiling which is the prime location of the abandoned room in which the victims of Charlie and Emily are enclosed in. Fearane's left hand holding the ceiling in the background of the poster symbolises that the location is a place he is authorial and in control of and that his presentation reflects the place in which he inhabits. As an educated audience, we are aware that the antagonist in horror and the location combined together is to an extent what can make the film more disturbing as it is the mise en scene and human villain which makes the horror more realistic and I originally aimed to make this come across on my teaser poster.

Both the title 'Fearane' and tag line 'His mind is their prison' are both in the colour deep red which is a convention I follow throughout the different aspects displayed on the poster. All denote the same meaning which strongly indicates to viewers the type of horror 'Fearane' is all about.

The age rating '18' is a further clue to the extent of horror in 'Fearane' as this age rating vindicates the amount of gore and violence present in a film. Nowadays, people are more interested in horror films with this age rating as they want to be scared as the prospect of being afraid is exciting. My horror movie is based around realistic settings and situations which can happen to anybody and this is what lovers of horror are looking for.

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